WMUK demographics
WMUK audience pro le
• Gender: 49.8% male, 50.2% female
• Education: 88.4% college educated;
69.0% with advanced college degrees
• Home ownership: 76.3% own homes; 22.0% rent
• Age: 54.2% are 25-54 years old; 73.7% are 35+
• Income: 53.9% have household incomes over
$50,000
• Family size: 82.9% have no children under 12 in
households
NPR audience attributes
Public radio listeners are distinguished by their education and a uence, lead active lives, and are likely to be in uential in their communities. Their interests span a range from politics to gar- dening, from travel to  tness.
Quality of life and self-improvement are impor- tant to the NPR listener. Our audience is more likely to shop at expensive clothing stores, own computers, multiple mobile devices, and make large jewelry purchases. At the same time, they tend to buy more safety equipment on their cars, more health food, and more exercise equipment.
NPR listeners are technologically savvy and avid readers, are responsible for purchase decisions for household vehicles, and more than a third are decision makers for two.
WMUK broadcast range
 • Grand Rapids • Holland
WMUK
102.1 • Battle Creek • Kalamazoo
• St Joseph
WMUK 102.1 FM is a broadcast service of Western Michigan University and broadcasts at an e ective radiated power of 50,000 watts at 102.1 FM with 24 hours of daily broadcasting in both HD-1 and HD-2 providing high quality radio programs in a non-commercial environment.
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