Crafting your message
Message guidelines
Underwriting di ers from traditional radio advertising in both sound and spirit. The public radio audience responds to straight- forward information presented with clarity and sincerity. WMUK underwriting announcements are  fteen seconds in length and may include some of the following elements:
• The sponsor’s product or service line
• A neutral description of products or services
• The sponsor’s established corporate slogan
• Business location/telephone number/website
• Time sensitive or event information
• A statement of the underwriter’s institutional goals
The format of underwriting announcements is fundamental to the non-commercial content of public broadcasting and protects the style and sound that our listeners value so highly. We help you to craft a clear, memorable statement that will have a positive impact on listeners, and is FCC compliant.
Sample announcements
“Support for WMUK comes from Bell’s Brewery, makers of  ne beer, ale, porter and stout. A wide selection is o ered at Bell’s
Eccentric Cafe located at the original brewery in Downtown Kalama- zoo. Bell’s – Inspired Brewing; on the web at bellsbeer–dot–com.”
“Support for WMUK comes from the Gilmore, proud supporters
of Performance Today broadcasts on WMUK. The Gilmore Piano Masters Series - bringing outstanding pianists of our time to Kalamazoo - opens with pianist MARC-ANDRÉ HAMLIN performing works by Mozart, Debussy, and Schubert. Saturday November 5th at 8 p.m. in Chenery Auditorium. Preconcert talk is at 7 – More information is at the gilmore–dot–org.”
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